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Sunday, August 03, 2008

I tried, but it was hard to not post this

I swear I am not well enough to post as frequently as I seem to be doing. I had promised myself some rest after the two previous posts - written in fairly quick succession despite some decidedly 'off' Lebanese Lamb Kebabs laying me low, but I opened today's morning paper and am now not sure about which session of my gripes was worse. A full 2-page 'Special Supplement' (which is a misleading euphemism for an advertisement) glared at me and, given how venomous I feel about the way the school system is taking people for a ride, I just had to rush to my Mac.

How confident would you feel sending your child to a school that claims it will help her achieve "Excellence in English Language" when its own ad is full of errors of spelling and grammar. And the offender is not a new fly-by-nighter but a school that has been around for years. In addition to being unable (or, infinitely worse, not caring) to spell or write correctly, my dear "Experienced AMI directresses", school-owners and administrators, you also have the temerity to make meaningless claims. Your ad states, for example, that "ONLY [your school] has ... ONE OF THE most spacious ... etc., etc.", which is kinda absurd. ONLY means ONLY! As for the other ONLYs, I am sure that many schools could challenge the statements if they'd just take time off from doing much the same. For crying out loud, how can you be the only school that has 'an extensive library'? Or any of other things you claim uniqueness about?
I sincerely suggest that, unless it's a Boarding School, you get rid of the "24 hour doctor" you have and invest in a simple Grammar and Spelling Checker if your computer did not come loaded with one. One humble request, though: In a society where nothing seems to have remained sacred, I would plead with you to not invoke in future ads - merely for adding credibility to your school - the names of the great institutions that your community has bequeathed to my city. (And, in any case, pidaram sültaan bood has no real substance.) In closing, I apologize if this feels like a personal vendetta ... but it's not about you. You just happened to have been the straw that broke the camel's back (one that was already aching from the after effects of food-poisoning). It's about what has become of all schools today. When announcements for admission dates (and even that was not a practice that good institutions followed) become competitive 2-page ads (and even radio-spots), when more money is spent on advertising 'fully carpeted, computerized and airconditined' premises - a common sight on hoardings today - than on the quality of education and staff development, hype and drivel will obviously become the norm. If, as you claim, yours was a great school once (though I am unable to guess from the ad who its 'deliveries' were), perhaps you should re-visit that time and see what put your institution in a league that was, then, "synonimus" with good education. We could do with a good school, here and there ...

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Anonymous ayla said...

I have never used this expression before in a public space but nothing describes this situation better. "lay lee" :p

03 August, 2008 19:52

Blogger sarah said...

my god, that's absolutely atrocious! i hate spelling errors in ads (more than anything else) because i know that companies pay huge amounts to put those few lines in and the fact that no one (at the agency or the client's end) bothered to catch the errors just shocks me.

and spelling errors galore in an ad for a school?! unbelievable.

hope you're feeling a better now.

05 August, 2008 15:11

Blogger Zakintosh said...

Sarah - considering what you've been through my little bout with food-poisoning hardly seems something to wrie about. Anyway, I am up and about. Thank you.

Overjoyed to see that you still peep onto my blog.

Take care ... and if you are ever in this part of the world's colon, let's meet up.

05 August, 2008 18:21

Blogger Sidhusaaheb said...


09 August, 2008 00:01


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