Sheer Magic

"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke

The Saturday T2F session by Jahanzeb Sherwani was a bit like its Science Ka Adda evenings. Despite the apparent geekishness of the topic, the non-techs who were there - because they owned an iPhone or iPod Touch - enjoyed it thoroughly, thanks to the lucid, layperson-friendly, informal style of the presenter who understood something most do not: he - not the Powerpoint or Keynote thing on the screen behind him - was the presentation.

The story of the development of Jaadu, the first iPhone/iPod application by a Pakistani, was almost as magical as the software itself. The timeline from the first 'proof of concept' to what it now is - an application that was selected by Apple for its What's Hot section at the App Store - was amazingly short. Equally fascinating was the way the business itself developed for his company - Jugaari. 

I really wish that more young people would realize what Jahanzeb did: You could be sitting in any remote corner of the world today and, like him, and many others - singly or in very small groups - have access to the markets of the world. All the opportunities are there and, generally, barring the cost of a computer, they are all FREE (rhymes with "Wheeeeee!"): Free wifi and a working table with an electrical outlet nearby { if you are in Karachi, come to T2F :-) }, free access to information, free-of-postage email, free voice calls and video conferences via iChat or Skype, free access to other developers and techie support groups ... what more can you ask for? And remember, developing a product with a coffeehouse space as your 'office' has some advantages: Caffeine Boosts Creativity ;-) as Delicious Library shows.

On the geekier side, of interest to many was the comparison between the development platforms under different OSs. Jahanzeb had been using Windows for a long while and even developed the first versions of his iPhone application using that environment but has now switched to a Mac ... so his comments on the development and usage sides for both platforms was informative.

The discussion on comparative use of Apple's App Store to market an application versus direct sales to the consumer was interesting, too, since most had felt that Apple retaining 30% of the sale price and giving the developer only 70% was a bit unfair. The argument for it, as enunciated by Jahanzeb - who made the switch to Apple's way after being on the other side (distributing the precursors to Jaadu through other sources) - rested on the number of people Apple gave him exposure to. Everyone with the iPhone or an iPod Touch was certain to visit the App Store, making for an outreach to several million potential customers. The fact that Apple also took care of several other factors that indie developers would rather not have to bothered by was a bonus. We also learnt from a member of the audience who had the experience of developing for two other mobile phone brands, that the others paid developers a much lesser %age because they had a larger market share.

Thank you, Jahanzeb, for a lovely evening. Hope to see more apps from you soon.